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Sameer Rana 2011

Course studied:
MSc Marketing

Online Marketing & Customer Experience Manager at Amazon UK

Sameer Rana

Before you came to Brookes what did you study and where?

B.Tech Mechanical – Mechanical Engineering, DAV Institute of Engineering and Technology, India.

What made you choose Brookes as a place to study?

Great reviews by previous students, excellent lay out and desired modules in the course, good reputation as a modern University and finally the location Oxford.

What did you think of the course while studying here?

The courses/modules were excellent. The lecturers were really helpful and understanding. The course helped me to understand and apply key concepts and strategies in marketing. The assignments and team projects were well designed to give a good practical taste of marketing implementation.

The innovation, brand planning, understanding of markets and buyer behaviour modules, in particular really stand out for me. The knowledge learned from these lectures had great implementation in my work career. In my work today, during brand planning meetings I apply the concepts and marketing strategies taught to me on the course.

What are the best bits of studying at Brookes?

The best bits…well, the atmosphere at Brookes is great. I really enjoyed studying in a diverse environment, with nationalities from all over the world. The lecturers were also really friendly and helpful and  this made the course more fun and enjoyable.

What advice do you have for others?

Be passionate about what you do. Start Networking but most importantly, believe in yourself.

After graduating from Brookes what were the next steps for your career and where are you working now?

During the time I was working on my dissertation I was proactively looking for an internship, which I thought would help me secure a permanent job in the future. Internships give a great deal of practical experience and can open many doors.

I am now working as the Online Marketing & Customer Experience Manager at Amazon UK.

Did your career turn out how you expected it to?

Yes, it could not have been better. Hard work and commitment does pay off. I owe a lot to my lecturers at Brookes.

What achievements are you most proud of since graduating?

A great achievement was my appointment with Nutmeg.com as Senior Digital Marketing Manager. I really wanted the role as I truly believed in the product.

Another moment which defined my career was when I secured my internship with stream20. It kick started my career in marketing.

Apart from work…the best moment so far has to be when I played a football match with Ian Rush at Wembley Stadium. 

How has the course you studied at Oxford Brookes or the experiences you gained here helped you in your career?

It had a very positive impact on me as an individual. I felt more confident and passionate about marketing. I was eager to start my marketing career in UK after finishing the course. My lecturers are like my mentors, I am still in contact with them. Some of them have helped me get to where I am today. I would especially like to mention Mr. Bjoern Asmussen, without his help I would not have achieved so much. I owe a lot to him.